How Our AI-powered Mobile App Makes Event Management Effortless?

Introduction
Challenge
Why Us
Solution
Features
Technology
Result
BEFORE/AFTER

Client Overview

Sofrati is a Saudi Arabia-based service booking app that reinvents the process of service booking by providing its users with a one-stop platform to bulk book their services. It is a wedding, corporate party or personal party, Sofrati will enable the users to book the flower arrangements, catering, buffet setups, and so on all on one, user-friendly platform.

Using the advanced AI and real-time location tracking, Sofrati makes sure that the users are matched with the most relevant and efficient vendors in their neighborhood, providing a chance to make a decision fast and organize the event without any inconveniences.

Industry

Events

Company size

150+

Region

GCC

Target customers

Digitally active users who are comfortable with booking services online.
People from 20 to 45 years

Business Situation

Business Challenges

Without a mobile app, Sofrati faced limited reach and low customer engagement. Retention suffered due to a lack of personalized notifications and loyalty features, revenue growth was constrained, and competitors with mobile apps captured market share more effectively.

Technical Challenges

Sofrati did not have a mobile platform, which does not allow making payments in-app, geolocation, or push notifications. The booking of services was made manually, analytics were minimal, integrations were cumbersome, and scaling the system to support increased user demand or to provide AI-driven capabilities was hard to do.

Why was TechGropse their choice?

The reason why Sofrati picked TechGropse is because of its experience in developing mobile apps and its capability to develop AI-based solutions, as well as the high performance rate of developing user-friendly, scalable, and secure applications. The emphasis on innovation, integration between services, and timely delivery of TechGropse made it the best choice to upgrade the service booking platform of Sofrati.

Business Solutions We Provided

After an extensive discovery phase, we initiated the development of a cross-platform, AI-driven eCommerce mobile application. The app was architected to mitigate existing challenges while ensuring stringent adherence to all applicable local regulations.

Discovery & Research
Strategy & Planning

Design & UX Improvements
Technology Choice & Development

Testing & QA
Go-live & Maintenance

Key Features Delivered

Location Tracking
Secured Payment Gateways
Intelligent Search
Reminders and Push Notifications
Advance Filters
Order Details

Tech Stack Used

Frontend

ReactJS
React Native

Backend

Node.js

Database

MongoDB

Version Control

Bitbucket

Cloud

Results & Outcomes

75%

increase in user engagement after app launch

70%

growth in daily active users accessing services

65%

rise in completed bookings via the app

60%

improvement in customer retention rate

BEFORE

Low engagement, minimal interaction
Limited reach, low active users
Manual, slow, error-prone
Low repeat usage
No mobile app available

AFTER

75% increase in user engagement
70% growth in daily active users
65% rise in completed bookings
60% improvement in retention rate
Fully functional AI-powered mobile app

Sofrati: AI-based Event Booking Mobile App

Sofrati

Sofrati revolutionizes the way users book services by offering an all-in-one platform for bulk service reservations. Whether it’s a grand wedding, a corporate event, or a private gathering, Sofrati allows users to book flower arrangements, catering, buffet setups, and more, all from a single, user-friendly interface.