How Anasa Gets Its B2B & B2C Marketplace App (From Idea to Launch)
Client Overview
Anasa is a fully featured event management and service booking application, where one can book a number of vendors together or individually. It can be salon appointments, catering, flower arrangements, or any other service, but in any case, Anasa takes the whole procedure much easier using its convenient interface.
The platform serves as a one-stop solution with enhanced features and a dedicated vendor app. By integrating a powerful categorization system and intuitive navigation, Anasa makes service discovery effortless for users while streamlining vendor operations.
Industry
eCommerce
Company size
200+
Region
GCC
Target customers
Retailers (18 to 45 Years - Primary)
Retailers (46 to 60 Years - Secondary)
Business Situation
Business Challenges
Team Anasa had a hard time capturing urban and tech-oriented consumers and remaining compliant with local and global eCommerce regulations.
Technical Challenges
Team Anasa encountered challenges in the development of a smooth online marketplace application in a bid to incorporate safe payment gateways and instantaneous inventory control. They wanted to have a user-friendly, scalable, and reliable mobile app that could suit the demands of a Saudi Arabian customer base.
Operational Challenges
Team Anasa faced operational challenges in regulating logistics, recruiting various suppliers, and providing consistent customer service. In addition, warehouse management, delivery systems, and the ability to deliver orders on time were also affected.
Why was TechGropse their choice?
Anasa has selected TechGropse because of its experience in creating scalable and high-performance marketplace solutions. The detailed knowledge of applications development, integration of a flawless payment gateway, and the capability to provide end-to-end digital solutions made Anasa confident about TechGropse to create a strong platform that has the potential to attract urban and tech-savvy shoppers.
Business Solutions We Provided
We have developed a flawless mobile app for Anasa so that its online marketplace business will flawlessly work in the GCC region.
Discovery & Research
Strategy & Planning
Design & UX Improvements
Technology Choice & Development
Testing & QA
Go-live & Maintenance
Key Features Delivered
Enhance User Convenience & Efficiency
Streamlined Multi-Vendor Coordination
Secure & Transparent Payment Processing
Real-Time Notifications for Instant Communication
Cross-Platform Accessibility
Optimized Vendor-User Interaction
Tech Stack Used
Frontend
-
ReactJS
Backend
-
Node.js
Database
-
MongoDB
-
PostgreSQL
AI
-
OpenAI ChatGPT
Cloud
-
AWS
Results & Outcomes
increase in overall revenue
growth in daily active users
Enhancement in monthly orders
improvement in fulfillment efficiency
BEFORE
No mobile app for customers
Unable to target the urban, tech-savvy audience effectively
Limited revenue streams due to low online adoption
Manual and inefficient order management
Slow and unreliable order fulfillment
AFTER
Launched a fully functional B2C/B2Bmarketplace app
70% growth in daily active users due to better engagement and targeted mobile reach
65% increase in overall revenue after app launch and improved user experience
60% enhancement in monthly orders through streamlined digital operations
50% improvement in fulfillment efficiency, ensuring faster delivery and higher customer satisfaction
ANASA: eCommerce Platform for Events
ANASA
Anasa is an eCommerce company based in Saudi Arabia and serves customers in the region. It has a wide assortment of products that appeal to individuals of all ages and genders to sell more products and increase its revenue. Through the combination of a smooth online presence and an effective delivery channel, Anasa created brand loyalty as well as grew its market share in Saudi Arabia.
-
Saudi Arabia
Country
-
10k+
Downloads
-
Android and iOS
Platforms
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