How TechGropse Developed a Scalable eCommerce Mobile App?
Client Overview
MISD is one KSA-based eCommerce application, which is not an application, but rather a personalized shopping hub that provides fashionable clothing, footwear, make-up, and accessories. Gifts and accessories can be customized, offering the users a special feature of changing the product to make it personal. The multi-vendor marketplace provides the shopper with the benefit of ordering goods from various vendors under one order to ensure diversity and convenience.
MISD offers a smooth shopping experience that is straightforward to navigate and offers secure purchasing choices. It also provides personalized gifting services, such as custom gift cards, luxury packaging, and custom address editing to use on special events. Having a multi-currency and multi-language system, MISD is accessible to a wide audience, and everyone has access to the world of fashion and enjoys it.
Industry
eCommerce
Company size
200+
Region
GCC
Target customers
People who shop regularly online for fashion & lifestyle
Business Situation
Business Challenges
There was no mobile app, which limited customer reach, engagement, and revenue for MISD, as they had to rely on other channels to earn revenue, which were not that robust.
Technical Challenges
MISD was forced to be built up. The main challenges were the development of a mobile structure that would be scalable, AI-powered personalization, cross-platform functionality with a seamless user experience, secure payments, and real-time analytics.
Why was TechGropse their choice?
MISD selected TechGropse because of their established experience in the creation of high-performance, mobile-first applications and the provision of AI-based solutions to suit eCommerce. The fact that TechGropse is capable of creating scalable structures, creating intelligent personalization capabilities, and ensuring smooth user experiences was what they needed to make TechGropse the perfect candidate to help MISD turn their vision into a feature-rich, secure, and engaging mobile application.
Business Solutions We Provided
After a thorough discovery session, we began developing a cross-platform, AI-powered eCommerce mobile app. The app was designed to address existing challenges while ensuring full compliance with all relevant local regulations.
Discovery & Research
Strategy & Planning
Design & UX Improvements
Technology Choice & Development
Testing & QA
Go-live & Maintenance
Key Features Delivered
Multi-Vendor Shopping
Flexible Address Editing
Personalized Gift Cards & Packaging
AI-Powered Fashion Recommendations
Multi-Currency & Multi-Language Support
Express Checkout & Secure Payments
Tech Stack Used
Frontend
-
ReactJS
-
React Native
Backend
-
Node.js
Database
-
MongoDB
AI
-
OpenAI GPT-4o
Cloud
-
AWS
Results & Outcomes
increase in user engagement after app launch
growth in daily active users
rise in completed transactions via the app
improvement in customer retention rate
BEFORE
There was no mobile presence
The reach was limited
User engagement was lower
Low app-based transactions
User onboarding was slow
AFTER
AI-powered cross-platform mobile app launched
Expanded reach across mobile users
75% increase in user engagement
65% rise in completed transactions via the app
50% faster onboarding for new users
MISD: AI-based eCommerce Mobile App
MISD
MISD is an eCommerce fashion app that sells fashionable/trendy attire, footwear, cosmetics, and accessories. Having a seamless shopping experience and offering a unique level of customization, users will have a chance to personalize their products, such as necklaces, beforehand, and thus, make each product their own.
-
Saudi Arabia
Country
-
10k+
Downloads
-
iOS
Platforms
MISD enhanced its operations through a tailored app we built. Do you also want it?
